Should Colorado Springs Online Sellers Respond To Negative Reviews?

Should Colorado Springs Online Sellers Respond To Negative Reviews? As a mentor for new Colorado Springs online business owners, I am mindful of how search engine dynamics affect home based business owners with online stores.

There are two schools of thought about negative reviews: To respond or not to respond.

In an article in the Direct Selling News, author Don Sorenson very effectively explains why responding to negative reviews may increase the harm to your online reputation. I believe the points that Mr. Sorenson makes regarding negative reviews are important for every Colorado Springs online seller.

I quote from Mr. Sorenson’s article:

‘When you see a negative review about your company the instinctive reaction is to post a response to set the record straight. I understand the human need to respond, but you have to consider Google’s point of view. Here’s why: Search engines rank various websites high for a few reasons, one of which is relevant content, especially when that content is updated on a regular basis.’

‘When you post a comment on a website, you are in effect giving it new content. And if you get into a back-and-forth discussion with someone on a review website about your company, Google thinks ‘Ah, there’s a lot about this company here, so we’ll rank this website high for searches on their company name.’

‘Now when someone does a search on your company, they are even more likely to see the negative review. You want to avoid that. In fact, you want the websites with negative comments to slip further down the Google rankings so they don’t appear on the first page or two of a search.’ Don Sorenson, “Protecting Your Company’s Online Reputation,” Direct Selling News, March 2011, http://www.directsellingnews.com/index.php/site/entries_archive_display/protecting_your_companys_online_reputation April 2, 2011

Of course, Colorado Springs home business owners should respond to complaints by actual customers with legitimate problems. However, consider carefully whether your customer service efforts should take place in an online public forum.

Other social media experts believe it helps a company in the long run to respond to negative reviews. Here is a link to an article that supports this view: http://mackcollier.com/study-responding-to-negative/

I hope this helps Colorado Springs online business owners understand the ramifications of responding to negative online reviews. For more information about owning your own home based business in Colorado Springs, contact me today. I have helped hundreds of Colorado Springs entrepreneurs live their dream of business ownership.

health consultant Elsa Shields
http://www.mxi.myvoffice.com/elsashields/
719.439.0142 esshields88@msn.com
Colorado Springs, Colorado 80923

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I am Elsa Shields, and I am a Colorado Springs-based Xocai artisan chocolate distributor. I joined Xocai in February 2008. I sell the industry-leading XoBiotic Squares and Xocai Nuggets online and in Colorado Springs, Monument, Woodland Park , and Manitou Springs. Our valued Denver customers recommend Xocai Nuggets because Xocai Nuggets improves my health and allowes me the freedom of running my own business.

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Call me at 719.439.0142 to own your own XoBiotic Squares business in Colorado Springs, Monument, Woodland Park , or Manitou Springs.